I've been constantly thinking about logo ideas as we rebrand our company (we're not getting sued...I promise....) and decided to play around with some retro 80's design. (seriously.... we're not getting sued...) Sure, why the hell not. I've always been attracted to the style. Here's my take:
Who doesn't love the 80's?
Well... a lot of people. But that shouldn't stop you from re-designing your logo in a retro 80's style and printing it on a million t-shirts. Everything's cyclical. It'll come back in fashion.
But on the real... retro design is coming back in some huge ways! I love the vibrancy and boldness of the era. Everything's glow-y and chrome. It makes you think of what it was like having more access to software and graphics tools and how that influenced designers at the time.
James White, the one-man team behind Signalnoise studio, has been absolutely killing it in the design world. When he's not on the road speaking at conferences, he's pumping something out everyday like Mike Winkelmann (Beeple). And it's all solid. It has been a great pleasure to watch this dude's growth and style change over the past 6 years. If you aren't familiar, maybe you're familiar with his latest rendition of a Drive poster. I'm pretty sure this image broke the internet. And rightfully so.
His style has always been very bright and vibrant, but he started honing in on this kind of tri-tone 80's look the past couple years and has been absolutely brilliant. It's like retro 2.0. Definitely cleaner and more refined--but still holds some classic values. Here's another poster he created recently.
Key Elements of Retro Design
- Don't suck!
- Use a thick & bold typeface
- Gradients are your friend.
- Neon pink!
- Glowy shit!
- Horizontal lines
- Combine hard-surface type with organic elegant type
- Grain & Texture
- Chromatic aberration
- 3D grid in perspective
- Drop some acid!
- Have fun!
Check out this amazing piece by Florian Renner. This is some good 80's shit right here.
Laser Unicorns also put out this amazing 80's style trailer. This work may not be 100% serious, but it is definitely entertaining. Here's their version of TRUE SURVIVOR featuring David fucking Hasselhoff.
Wow... just wow.